RICHARD MILLE AND THE I.C.E. ST. MORITZ

The Partnership Between Richard Mille and The I.C.E. St. Moritz Renewed for the Fourth Consecutive Year The I.C.E. St. Moritz is set to return with an exciting new development: the iconic concours of elegance held on the world-famous frozen lake of the Engadin will take place on January 30–31, 2026, moving forward by one month from its usual date.

While the calendar changes, the solid bond that has united The I.C.E. St. Moritz and the prestigious watchmaking brand Richard Millesince 2023 remains unchanged. Richard Mille once again confirms its role as title sponsor for the fourth consecutive year, reaffirming a shared commitment to elegance and beauty.

The collaboration between The I.C.E. St. Moritz and Richard Mille grows stronger each year. Values such as boldness, passion, refinement, and culture lie at the heart of this enduring partnership. The renowned Brand embodies these principles by creating timepieces of extraordinary elegance and technical sophistication, where a passion for motorsport is reflected in the innovative use of racing-derived materials, ensuring extreme performance and absolute lightness. Likewise, The I.C.E. St. Moritz celebrates beauty and performance by showcasing the timeless allure of classic cars gliding across the frozen lake with the same class and charm that define the Richard Mille universe.

Beyond their shared pursuit of beauty and harmony, The I.C.E. St. Moritz and Richard Mille also share a deep passion for art and culture as instruments of connection. The event is gradually evolving into a broader experience, extending from the lake to the entire town of St. Moritz, brought to life by initiatives dedicated to art, design, and lifestyle. Richard Mille — already a supporter of major cultural institutions worldwide — enthusiastically embraces this vision, contributing to the evolution of The I.C.E. from an automotive event into a true cultural movement.